Best Practice Report

Craft Your Brand Response Strategy For Pandemics And Other Uncontrollable Crises

October 6th, 2021
With contributors:

Summary

The COVID-19 pandemic continues to present a tremendous and unique crisis for brands. CMOs and marketing leaders, who are at the helm of a brand’s response, must follow a three-pronged approach, acting with urgency, empathy, and purpose. CMOs and other marketing executives should read this report to develop a framework and action plan for managing their brand through this pandemic as well as other future crises.

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