Best Practice Report

Craft Your Brand Response Strategy For Pandemics And Other Uncontrollable Crises

October 6th, 2021
With contributors:
Keith Johnston, Nick Monroe, Mike Proulx, Lexie Lawhon, Alex Schanne, Marissa Fritz

Summary

CMOs occupy the hot seat in times of crisis: They must respond to crisis with urgency, empathy, and purpose.

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