Trends Report

Create Value For Customers With Nonbank Offers

Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

December 13th, 2018
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
Arnav Gupta, null
Arnav Gupta
With contributors:
Frederic Giron , Benjamin Ensor , Han Bao , Bill Nagel

Summary

Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At their best, nonbank offers provide a way to engage customers, drive app use, and create benefits for all parties involved. Digital banking teams should read this report to understand how to integrate nonbank offers and rewards and market them within digital banking.

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