Trend Report

Create Value For Customers With Nonbank Offers

Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

Arnav Gupta
 and  four contributors
Dec 13, 2018

Summary

Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At their best, nonbank offers provide a way to engage customers, drive app use, and create benefits for all parties involved. Digital banking teams should read this report to understand how to integrate nonbank offers and rewards and market them within digital banking.

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