How To Report

Creating A Brand Ambassador Program

January 1st, 2018


Internal brand ambassador programs should focus on specific issues, such as improving brand compliance or employee engagement. To build a successful brand ambassador program, B2B organizations must unite all employees in the production of a positive and consistent brand experience. Employees who do not understand or believe in the company’s mission or values cannot be strong brand ambassadors. This report illustrates a five-step process for marketing managers to plan and execute an effective brand ambassador program.

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