Summary
B2B organizations must go beyond simple competitive comparisons to think more strategically about competitive intelligence and how it can be used internally. As competition increases, portfolio marketers must help their company respond in a way that differentiates it from the competition by leveraging the organization’s sales, marketing, and product capabilities, including their ability to target new markets and buyers or create new innovations. In this report, we outline why competitive intelligence is essential and how organizations can design their best response to competition using the Forrester Competitive Action Model.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).