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Creating Knowledge Enablement Assets For Modern Learning

Portfolio Marketers Have Greater Impact On The Revenue Engine By Engaging Learners In Continuous Learning

November 15th, 2022
John Buten, Principal Analyst
John Buten Principal Analyst
With contributors:
Amy Hayes , Shelby Muschler , Kate Pierpont

Summary

Portfolio marketers play an integral role in revenue enablement. As the B2B buying process becomes more complex and companies adopt more sophisticated enablement strategies, portfolio marketers must evolve their enablement assets and play a more active role in informing enablement programs. By orienting to continuous learning principles and creating timely and engaging materials, portfolio marketers can better support the revenue engine and help drive sustainable growth.

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