Critical Big Data Insight From Strata 2015

Managers as well as data and technology professionals are all enthralled with the promise of big data and disillusioned with its complexity. Strata-Hadoop World 2015 in San Jose, California — the largest big data conference in the world — was a microcosm of these forces. In order to navigate this landscape, enterprise architecture (EA) professionals must understand major buyer and vendor themes, speak many languages, and track a mind-boggling number of vendor innovations. If you attended the conference, this report offers Forrester's take on what you heard. For architects who did not make it, this report provides an essential analysis on the state of the big data market in 2015. Read it to understand the major forces influencing investment, to learn lessons from digital leaders, and to interpret the most important vendor news.