Trends Report

Customer Advocacy 2019: How Advocating For Customers Helps Financial Firms Drive Loyalty

February 26th, 2020

Summary

Customer advocacy is about doing what’s in the customer’s best interest, which pays off in the long run. Financial firms show a wide range of aptitude for customer advocacy. The key attributes of customer advocacy are constant but hard to achieve. It may be counterintuitive to back away from cost cutting and hard sales, but customers will appreciate the firm in the long term.

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