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Customer Obsession At A Glance

Christian Fischer
 and  four contributors
Apr 13, 2023

Summary

Customer obsession puts the customer at the center of your company’s leadership, strategy, and operations, an effort that often requires comprehensive renovation. Get a handle on the size and scope of this effort with Forrester’s Customer Obsession At A Glance — an overview of the anatomy of a customer-obsessed enterprise based on Forrester’s curriculum of customer obsession research.

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