Customer Obsession At A Glance

April 13th, 2023

Shar VanBoskirk VP, Principal Analyst

Maxie Schmidt VP, Principal Analyst

Christian Fischer

With contributors:

Rick Parrish , Cole Walsh , Ananya Suresh , Michael Belden

Summary

Customer obsession puts the customer at the center of your company’s leadership, strategy, and operations, an effort that often requires comprehensive renovation. Get a handle on the size and scope of this effort with Forrester’s Customer Obsession At A Glance — an overview of the anatomy of a customer-obsessed enterprise based on Forrester’s curriculum of customer obsession research.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.