Trends Report

Customize Short-And Long-Term Durations To Improve Marketing Measurement Precision

July 7th, 2020

Summary

Marketers should use this research to define the short-term, medium-term, and long-term durations and metrics of their marketing efforts. Clear timeline parameters will result in more precise metrics and prevent the misallocation of marketing investments. The specific time horizons for short-, medium-, and long-term marketing impact depend on your business, your industry, and the consumption of your product/services. Read Forrester’s report on short- and long-term objective building and set up an inquiry to learn more about how you can improve your metric plan.

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