Dashboard Guidelines: Channel Marketing

January 1st, 2018

Summary

Channel marketers often try to capture any data they can to build a case for more funding and headcount. By carefully building and delivering their dashboards, they have a much better chance to demonstrate impact. In this report, we use our TRED (technology-recruitment-enablement-demand creation) model as the basis to describe a three-phased, additive approach to creating channel marketing dashboards.

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