Decision Tool

Data Deprecation Risk Tool For Paid Media Measurement

Determine Your Risk Level In An Ever-Changing Data Landscape

Tina Moffett
 and  four contributors
Sep 29, 2022

Summary

Data deprecation forces marketers to rethink how they collect and infer customer data, pivot their targeting strategies, and redefine how they measure their marketing programs. It’s difficult to keep pace with evolving data access restrictions and impending legislation, and B2C marketers have been slow to adapt their measurement approaches accordingly. This tool provides a risk assessment for the data that marketers currently use to measure their marketing efforts and provides recommendations to mitigate the impacts of data deprecation.

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