Summary
Marketing leadership teams often struggle to demonstrate their function’s strategic value because they lack meaningful measurement that connects daily activities to business outcomes. This workshop template — one of a series of six templates designed for CMOs to equip their marketing leadership teams — helps teams establish clear, measurable KPIs that cascade from business objectives and specific marketing goals. Through collaborative team identification of KPIs, prioritization of the most impactful metrics, and establishment of regular performance review cadences, marketing leaders can develop the alignment and accountability structures necessary to drive meaningful impact.
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