Summary
Demand marketing program success depends on setting specific, measurable, achievable, relevant, and time-related (SMART) goals. Goal setting is typically the first step in demand marketing program planning. Inputs for demand marketing program goals include marketing plans, sales plans, campaign plans, and benchmarks. Setting SMART goals is an effective method for capturing goals in general, but it is particularly important for demand and program leaders when initiating the program planning process. In this report, we describe how to use the SMART criteria to set goals for demand programs (see The SMART Goal-Setting Template).
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).