Summary
Waterfall stage velocity is the time it takes a lead or an opportunity to progress from one stage to the next. For waterfall performance measurement initiatives, stage velocity provides useful diagnostic data to assess overall growth engine as well as intra-waterfall process performance. For waterfall modeling, organizations can estimate the duration of customer lifecycles to set performance expectations. In this report, we define waterfall stage velocity and show how it’s used to model and measure waterfall performance.
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