Deploy Buyer’s Journey Maps To Improve Buyer Engagement

August 9th, 2024

Nicky Briggs VP, Principal Analyst

Barbara Winters VP, Principal Analyst

With contributors:

Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

Buyer’s journey maps are vital tools in the portfolio marketer’s arsenal that provide critical insights on buyers’ preferences and expectations. Without these insights, teams cannot deliver a cohesive, relevant and impactful experience. However, they are not always used as widely as they should be, leading to wasted effort. This report describes how portfolio marketers can ensure buyer’s journey maps are deployed correctly to maximize the buyer’s experience and eliminate friction from their journey.

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