Designing A Mobile Empowered Product Strategy

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver customer support on the go, empower consumers with mobile information and experiences, and amplify fans by creating a mobile army of creators. This framework will allow product strategists to focus on hyper-engaged, super-influential customers with smartphones. The resulting mobile empowered product offering should take advantage of advanced features of smartphones, like location awareness, built-in cameras, and connectivity. Product strategists will find new ways to energize their very best customers and differentiate their products by employing a mobile empowered product strategy.