Best Practice Report

Developing The Financial Business Case: Best Practices

March 19th, 2018


The financial business case describes how an offering fulfills the organization’s financial objectives and shows the investments that will be required to make the business successful. Financial business cases are often iterated during the early stages of an innovation and go-to-market process (see The Forrester Product Marketing and Management (PMM) Model) as the cross-functional team driving the initiative learn more about market and product requirements and define the best go-to-market strategy. In this report we provide an overview of the components of the financial business case and best practices for its development.

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