The Product Marketing And Management (PMM) Model

The costs of a product failure in the marketplace can be enormous — in dollars, misplaced resources, and brand reputation. The Forrester Product Marketing And Management (PMM) Model defines the series of best-practice activities and key deliverables required to bring a product or solution to life and achieve ongoing commercial success. In this report, we introduce the Forrester PMM Model, which defines a best-in-class process for customer-centric and collaborative product commercialization and lifecycle management.