Trends Report

Digital Go-To-Market Review: Apparel And Shoe Brands, Q2 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

June 25th, 2021
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Direct-to-consumer (DTC) sales are now table stakes for apparel brands. Because so many apparel brands sell through both traditional and online retail channels, a strong selling presence on a brand's owned digital properties means clear and detailed product detail pages as well as strong governance for product distribution and pricing. Forrester's Digital Go-To-Market Review evaluated 27 apparel brands across attributes essential to DTC operations and found seven brands are best in class.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.