Summary
Direct-to-consumer (DTC) sales are now table stakes for apparel brands. Because so many apparel brands sell through both traditional and online retail channels, a strong selling presence on a brand's owned digital properties means clear and detailed product detail pages as well as strong governance for product distribution and pricing. Forrester's Digital Go-To-Market Review evaluated 27 apparel brands across attributes essential to DTC operations and found seven brands are best in class.
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