Summary
Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on consumer packaged goods (CPG) brands, specifically consumable goods such as packaged foods, beverages, alcoholic beverages, toiletries, and candies. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.
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