Trends Report

Digital Go-To-Market Review: CPG Brands, 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

March 5th, 2021
With contributors:
Fiona Swerdlow , Nicole Murgia


Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on consumer packaged goods (CPG) brands, specifically consumable goods such as packaged foods, beverages, alcoholic beverages, toiletries, and candies. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.