Best Practice Report

Digital Go-To-Market Review: Kid, Baby, And Toy

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

October 7th, 2021
With contributors:
Fiona Swerdlow, Taylor Hansen

Summary

Forrester’s Digital Go-To-Market Review evaluated 27 kid, baby, and toy brands across attributes essential to DTC operations and found that six brands are best in class.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.