Summary
Direct-to-consumer (DTC) sales are now table stakes for kid, baby, and toy brands. Because so many kid, baby, and toy brands sell through both traditional and online retail channels, a strong selling presence on a brand’s owned digital properties means clear and detailed product detail pages as well as strong governance for product distribution and pricing. Forrester’s Digital Go-To-Market Review evaluated 27 kid, baby, and toy brands across attributes essential to DTC operations and found that six brands are best in class.
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