Best Practice Report

Digital Go-To-Market Review: Kid, Baby, And Toy

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

October 7th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Direct-to-consumer (DTC) sales are now table stakes for kid, baby, and toy brands. Because so many kid, baby, and toy brands sell through both traditional and online retail channels, a strong selling presence on a brand’s owned digital properties means clear and detailed product detail pages as well as strong governance for product distribution and pricing. Forrester’s Digital Go-To-Market Review evaluated 27 kid, baby, and toy brands across attributes essential to DTC operations and found that six brands are best in class.

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