Best Practice Report

Dispelling Nine Myths And Misconceptions Of Revenue Operations

Understand How Revenue Operations Unlocks Customer Value And Commercial Impact

July 21st, 2023
Anne Slough, null
Anne Slough
With contributors:
Cristina De Martini , Laura Ramos , Ross Graber , Christian Jibilian , Ellen Lind

Summary

Revenue operations unifies and optimizes planning, data, processes, technology, and talent to maximize customer value and company performance. It requires new capabilities, new roles, new processes, and a change-agent mindset from operations leaders — all of which can propagate common myths and misconceptions about revenue operations. In this report, we debunk those myths and clarify what is possible when organizations embrace the reality of a revenue operations capability.

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