Vision Report

Disruptive Times And Transformative Challenges Demand Tight CIO/CMO Alignment

March 3rd, 2023
Lori Wizdo, VP, Principal Analyst
Lori Wizdo VP, Principal Analyst
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Srividya Sridharan , Cristina De Martini , Nicole Bouchie , Kate Pierpont

Summary

Successful marketing organizations go beyond technical competence to master technology-led innovation, and thus make ever-increasing demands on their company’s technology strategy and budget. That means that today’s CMO must forge a close strategic partnership with their CIO compatriot and vice versa. In this report, we show how each executive can become conversant in the other’s language, understand the other’s challenges, set common goals, and collaborate to deliver value.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.