Vision Report

Disruptive Times And Transformative Challenges Demand Tight CIO/CMO Alignment

Lori Wizdo
 and  four contributors
Mar 03, 2023

Summary

Successful marketing organizations go beyond technical competence to master technology-led innovation, and thus make ever-increasing demands on their company’s technology strategy and budget. That means that today’s CMO must forge a close strategic partnership with their CIO compatriot and vice versa. In this report, we show how each executive can become conversant in the other’s language, understand the other’s challenges, set common goals, and collaborate to deliver value.

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