Trends Report

Distributors Bear The Burden When Manufacturers Skimp On Product Content

July 12th, 2020

Summary

In manufacturing, digital business leaders who move to a single source of truth and enrich their product data are presented a ripe opportunity to strengthen their relationships with distributors while increasing product sell-through. For buyers, finding the right product on a B2B eCommerce site requires user-friendly search as well as the right, confidence-building product information. This creates an efficient customer experience and establishes customer loyalty. Gaps and errors in product data from manufacturers create friction in the buying process for end customers. As intermediaries, distributors may attempt to fix the problem for their customers; however, the root cause lies with the manufacturer. Digital business leaders in manufacturing and distribution companies must work together to recalibrate their product data feeds. Once the product data is right, they should explore differentiated rich media content to get additional sales lift. Book an inquiry to explore further and look for our upcoming report on how enriched product content can drive more B2B conversions.

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