Best Practice Report

Ditch The Pitch

Adopt Forrester’s Lifecycle Approach For Successful Brand And Agency Partnerships

May 8th, 2023
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
John Arnold, Principal Analyst
John Arnold Principal Analyst
With contributors:
Keith Johnston , Mike Proulx , Steven Casey , Kelsey Chickering , Alex Sobchuk , Emily Wen

Summary

Current agency selection and management practices are untenable, plaguing brand and agency partnerships with mistrust, misaligned expectations, and economic deterrents that lead to frequent turnover. Marketers tasked with selecting and managing agencies must replace rigorous and elaborate agency pitch processes with a partnership-focused lifecycle approach that facilitates long-term success, streamlines assessment and selection, and reinforces trust and compatibility throughout the course of the relationship.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.