Best Practice Report

Ditch The Pitch

Adopt Forrester’s Lifecycle Approach For Successful Brand And Agency Partnerships

May 8th, 2023
With contributors:


Current agency selection and management practices are untenable, plaguing brand and agency partnerships with mistrust, misaligned expectations, and economic deterrents that lead to frequent turnover. Marketers tasked with selecting and managing agencies must replace rigorous and elaborate agency pitch processes with a partnership-focused lifecycle approach that facilitates long-term success, streamlines assessment and selection, and reinforces trust and compatibility throughout the course of the relationship.

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