Summary
While most organizations continue to invest in Web content management (WCM) initiatives, some appear to be postponing WCM projects due to budgetary constraints or deferring in favor of other enterprise software goals in the coming year. However, while organizations may want to freeze WCM projects, customer experience needs for public-facing Web sites will remain hot. Information and knowledge management (I&KM) professionals considering a delay in WCM projects should consider their upcoming needs around multichannel distribution, content integration, content targeting, user-generated content, and Web site archiving when making their WCM plans for the coming year.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).