Don’t Just Speed Up Checkout; Help Customers Fix Their Mistakes Promptly

Speeding up checkout by autofilling billing and shipping information for consumers isn’t always perfect: Consumers (especially younger ones) can end up checking out with incorrect information. The resulting impact to businesses: costly inbound messages or calls from customers trying to change the information, canceled orders, and less than happy customers. The good news? It’s an easy fix: Give consumers a short grace period and options to cancel or modify their checkout information after they have pressed the buy button. This data overview examines the incidence of US online adults checking out with the wrong information and their interest in options to quickly modify or cancel their orders.