Trends Report

Drive Customer-Obsessed Strategies With A Formalized Business Architecture, 2020

Adopt Top-Down And Bottom-Up Architecture To Drive Better Outcomes

August 27th, 2020
With contributors:
Gene Leganza , Audrey Hecht , Christine Turley


Many firms aspire to grow by delivering outstanding digital customer experiences. To succeed, they need an adaptive architecture, which in turn needs a business architecture (BA) discipline that supports experience, platform, digital, and organizational architectures and focuses on value transfer to customers. Leading firms embed their BA discipline in their strategic planning processes, giving decision makers confidence that they are making the right investment decisions to drive business success.

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