Best Practice Report

Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

Strategic Plan: The Enterprise Content Management Playbook

September 16th, 2020
Cheryl McKinnon, Principal Analyst
Cheryl McKinnon Principal Analyst
With contributors:
Daniel Hong , Hailey Colin , Shayna Neuburg

Summary

Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance obligations. Enterprise architects can use this report to understand how to develop a content management strategy that assimilates three elements: 1) organizational business capabilities; 2) workforce needs; and 3) the technology landscape.

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