Trends Report

Drive Toward Social Intelligence Maturity

Follow The Four P's To Plan Your Strategy

March 9th, 2016
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Samantha Ngo, null
Samantha Ngo
With contributors:
Brigitte Majewski , Stephanie Liu , Peter Harrison

Summary

The social web creates a staggering volume of data each day. Extracting valuable customer insights from this data requires strategic planning. Maximize the value of your social listening and monitoring efforts to elevate your organization to new levels of customer intelligence. This brief provides B2C marketing professionals with a framework for planning and executing their social intelligence practice — from early social monitoring to fully integrated insights. This report was last updated on December 1, 2014; Forrester reviews and updates it periodically for continued relevance and accuracy.

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