Case Study

DXC Technology: A Disciplined Sales Asset Management Approach

March 27th, 2019
Jennifer Bullock, null
Jennifer Bullock
Nancy Maluso, null
Nancy Maluso


The average B2B sales organization has more than 1,300 content assets that reps might consider when preparing for meetings or engaging with customers. To increase rep productivity and improve sales asset usage, organizations should develop a formal sales asset lifecycle management process and deploy the right technology to enhance this process. In this case study, we describe how DXC Technology used a lifecycle management approach to transform its sales asset process and create an effective sales asset management (SAM) system.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.