Summary
The average B2B sales organization has more than 1,300 content assets that reps might consider when preparing for meetings or engaging with customers. To increase rep productivity and improve sales asset usage, organizations should develop a formal sales asset lifecycle management process and deploy the right technology to enhance this process. In this case study, we describe how DXC Technology used a lifecycle management approach to transform its sales asset process and create an effective sales asset management (SAM) system.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).