Save or Share this Report

For eBusiness & Channel Strategy Professionals

eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

August 10, 2018

Why Read This Report

In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • China Is The World's Largest eCommerce Market
  • eCommerce Is Hard; eCommerce In China Is Harder
  • Recommendations

  • Success In China Will Take Everything You've Got
  • Supplemental Material
  • Related Research Documents

Recommended Research