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For eBusiness & Channel Strategy Professionals

eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

August 10, 2018

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Why Read This Report

In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

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Table of Contents

  • China Is The World's Largest eCommerce Market
  • eCommerce Is Hard; eCommerce In China Is Harder
  • Recommendations

  • Success In China Will Take Everything You've Got
  • Supplemental Material
  • Related Research Documents

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