Forecast Report

eCommerce Trends And Outlook For Latin America

Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)

October 26th, 2018
With contributors:
Fiona Swerdlow , Satish Meena , Claudia Tajima , Carl Finkbeiner , Rachel Birrell

Summary

With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. But regulatory hurdles, economic unrest, and infrastructure issues have presented problems in key markets. Despite the challenges, eCommerce is growing. In this annually updated forecast, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico, identifying the key factors that are driving and inhibiting eCommerce in the region.

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