Best Practice Report

Effective BA Processes And Deliverables Lead To A Better Business Strategy

September 9th, 2016
Gordon Barnett, Principal Analyst
Gordon Barnett Principal Analyst
With contributors:
Madeline King , Alex Cullen

Summary

External demands, such as customer and competitive shifts and internal operational changes, drive business change. Business architecture (BA) methods and techniques can help analyze these demands and clarify the changes the business need to make. The challenge for BA leaders and business-focused enterprise architecture (EA) professionals lies in embedding effective processes and delivering appropriate deliverables in the broader practice of business change. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to reflect our most recent thinking on the future role of business architecture within firms.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.