Best Practice Report

Eight Actions To Grow Your Retail Media Network

One Player Dominates The Category; The Balance Of Power Is Unlikely To Change Soon

October 31st, 2023
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Retail media networks (RMNs) promise to bolster the profitability of multicategory, multibrand retailers. The vast majority of retail media network spend by brands, however, is largely concentrated with one player: Amazon. For other RMNs to generate more revenue, they must first improve their targeting and measurement.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.