Best Practice Report

Eight Actions To Grow Your Retail Media Network

One Player Dominates The Category; The Balance Of Power Is Unlikely To Change Soon

October 31st, 2023
With contributors:
Fiona Swerdlow , Taylor Hansen


Retail media networks (RMNs) promise to bolster the profitability of multicategory, multibrand retailers. The vast majority of retail media network spend by brands, however, is largely concentrated with one player: Amazon. For other RMNs to generate more revenue, they must first improve their targeting and measurement.

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