Vision Report

Embrace These B2B Mindset Shifts To Accelerate Lifecycle Revenue Evolution

What Got You Here Won’t Get You There

 and  four contributors
Nov 17, 2023

Summary

Marketing’s success in driving revenue growth has elevated it to a strategic function in most B2B companies. However, to continue to improve, marketing leaders and other C-suite executives must challenge long-held beliefs and embrace the full customer lifecycle and complex buying journeys to make this a reality. CMOs must also foster collaboration and trust with sales and product teams, and within marketing itself. This report highlights the deep-seated emotional and intellectual beliefs that CMOs must retool to succeed in the new era of marketing.

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