Empower Product Management With A High-Performance Ecosystem

A product leader must be more than the leader of the product management team. Strong product leaders drive the identification of their organization’s key competencies and leverage them to create successful offerings that customers love. They understand that the success of a product goes well beyond features and functions — it depends on how the offering is positioned and sold, and how customers learn about and use it. The product leader and the team must be tightly aligned with other functions and have processes in place to make investment decisions, commercialize offerings, and drive growth. In this report, we define the core product management ecosystem components that are required to drive product success.