Trends Report

Empowered Customers Inspire Email Innovation

Your Best Subscribers Will Help You Do More With Email

October 26th, 2018
With contributors:
Alex Sobchuk , Carlton Doty , Rachel Birrell


Forrester routinely studies its consumer data to understand attitudes toward email marketing. This time, we applied Forrester's Empowered Customer Segmentation to our analysis to learn how the most progressive customers use the medium. B2C marketing professionals should read this report to learn how to leverage empowered customers to pilot innovative email marketing efforts.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.