Best Practice Report

Enable Operational Efficiency With MRM

February 4th, 2019
With contributors:
Mary Pilecki , Christian Splaine , Ryan Skinner , Christine Turley


B2C marketers use marketing resource management (MRM) solutions to effectively manage their money, people, content, and brand strategy. Today’s MRM solutions offer marketer-friendly alternatives to rigid legacy applications. Marketers are embracing new, flexible tools for financial planning, content production, brand compliance, and people management. To derive the full value of an MRM investment, marketers integrate it with the rest of their enterprise marketing technology (EMT) ecosystem. For our Q3 2018 Forrester Wave™ evaluation of MRM, we surveyed 24 customer references about their respective MRM vendors. This report outlines the current state of MRM from the perspective of these end users.

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