Best Practice Report

Enabling The Roles Of First-Line Managers

January 1st, 2018

Summary

First-line sales managers probably feel like second-class citizens when it comes to sales enablement efforts: While their reps get all the enablement goodies, they end up unappreciated and overlooked. First-Line Managers: The Front Line Of Sales Success outlined six roles that sales managers must master to be effective. This report explains how enablement efforts can help first-line managers succeed in each of these roles and outlines specific learning strategies to apply.

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