Best Practice Report

Ensuring The Success Of Product Launches in Agile Development Environments

January 1st, 2018
With contributor:


While portfolio marketers are intent on creating product launches that make an impact in the market, agile teams are delivering rapid-fire sprints – but often without clear progress to meet launch and market requirements. However, if portfolio marketers can create cross-functional alignment across product and agile teams, the benefits are clear: the ability to deliver launches that respond to ever-changing market trends and customer needs, and an empowered team that tackles trade-offs and issues together. In this report, we discuss the five most common challenges portfolio marketers face when launching products in an agile development environment and explain how to overcome them.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.