Best Practice Report

Ensuring The Success Of Product Launches in Agile Development Environments

January 1st, 2018
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
With contributor:
Paul Ferron

Summary

While portfolio marketers are intent on creating product launches that make an impact in the market, agile teams are delivering rapid-fire sprints – but often without clear progress to meet launch and market requirements. However, if portfolio marketers can create cross-functional alignment across product and agile teams, the benefits are clear: the ability to deliver launches that respond to ever-changing market trends and customer needs, and an empowered team that tackles trade-offs and issues together. In this report, we discuss the five most common challenges portfolio marketers face when launching products in an agile development environment and explain how to overcome them.

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