Summary
Frontline marketing (FLM) is a cross-functional working model for leaders of the multiple demand-related marketing subfunctions, such as field, customer, digital, event, account-based, and demand marketing, and revenue development representatives (RDRs). The goal of this approach is to develop a unified growth strategy driven by demand and the aligned subfunctions to deliver customer experience expectations with no overlapping audiences or programs. The frontline marketing charter sets consistent standards and creates reliable expectations for key stakeholders. In this report, we describe the components of the FLM charter and define the team’s purpose within the organization.
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