European AI Adoption Is On Par With North America And China, But Skepticism Remains

When it comes to adopting artificial intelligence (AI), Europe has never lagged as far behind other regions as many have assumed. Forrester’s Data And Analytics Survey, 2022, shows that the adoption gap has truly closed: European data and technology decision-makers tell us that implementation of AI by European firms is now on par with their North American and Chinese counterparts. While this is a significant step up since 2020, our 2022 data indicates a gap between European AI believers and AI skeptics, with fewer firms in the process of implementing AI and larger numbers of respondents professing that there’s no interest in using AI.