Maturity Assessment

Evaluate Your B2B Digital Marketing Maturity

August 25th, 2023
With contributors:
Matthew Selheimer , Nicole Bouchie , Kate Pierpont


The Forrester B2B Digital Marketing Maturity Assessment helps CMOs and digital marketing leaders assess their teams’ performance against six core competencies. It is a valuable tool for leaders looking to optimize team performance as it provides insight into areas where the team excels and where there are opportunities for improvement. The assessment consists of 20 questions and takes 10 minutes to complete. The results provide a digital maturity level along with definitions and guidance for each of the six competencies. Marketing leaders can use the assessment to elevate essential skills, knowledge, activities, and processes needed to drive customer-obsessed growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.