Evaluate Your Enablement Function’s Maturity

February 2nd, 2022

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

With contributors:

Adam Birnberg , Robin Whiting

Summary

Revenue enablement teams are rapidly evolving from a nice-to-have supporting actor to a must-have leadership function deeply integrated in most organizations’ growth strategies. Use the Forrester Revenue Enablement Maturity Assessment to gauge the maturity of your enablement function, highlighting relative strengths across four major competencies to prioritize how to improve ongoing enablement contributions.

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