Evaluate Your Partner Ecosystem Marketing Maturity

September 25th, 2023

Kathy Contreras VP, Principal Analyst

Maria Chien VP, Research Director

With contributors:

Kiri Bartels , Arianne Burnette

Summary

Forrester believes a B2B organization’s magnitude of growth is contingent on partner ecosystem marketing’s ability to ignite, orchestrate, and co-innovate customer value at scale across an evolving and ever-expanding ecosystem of partners. Forrester’s Partner Ecosystem Marketing Maturity Assessment is designed to help partner ecosystem marketers and channel marketers understand their relative maturity in establishing excellence across key functional priorities. This report provides definitions and guidance for six core competencies to help partner ecosystem marketing leaders gauge their maturity level and identify the improvements needed to achieve functional marketing excellence.

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