Summary
Retail pricing solutions — technologies that help retailers set initial, ongoing, and clearance pricing for their product assortments — are quickly becoming standard competitive tools for both pure-play and multichannel retailers. What is driving this rapid pace of adoption? The primary catalysts include promises of delivering incremental revenues and helping retailers effectively optimize for profitability. As a result, today's leading retailers are integrating and utilizing these tools — both strategically and tactically — to better compete in the marketplace. This report will provide eBusiness professionals with a fundamental understanding of big data-driven price solution capabilities, what best practices and challenges retailers should be aware of before investing in these solutions, and how retailers are measuring success.
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