First 90 Days: B2B Content Leader

Centralized content teams drive improvements in content quality, scale, efficiency, utilization, and impact, most often orchestrating a mix of activities and participants across a B2B marketing organization. The arrival of a new content leader brings an opportunity to identify key content gaps, align teams on a unified vision for content, and establish a plan for the organization’s content engine. In this report, we outline the key activities that a new B2B content leader should complete during their first 90 days, and reference relevant Forrester research to help ease the transition and accelerate success.