First 90 Days Report

First 90 Days: Channel Marketing Leader

January 1st, 2018
Maria Chien, VP, Research Director
Maria Chien VP, Research Director

Summary

A new channel marketing leader must adapt rapidly when entering a channel organization and new partner ecosystem. To create an effective action plan, the new leader must assess the current state of the channel program, including its partner network, capabilities, processes, and infrastructure. In this report, we outline a channel marketing leader’s key activities for the first 90 days in the role and reference relevant Forrester research to ease the transition.

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