First 90 Days Report

First 90 Days: Channel Marketing Leader

January 1st, 2018


A new channel marketing leader must adapt rapidly when entering a channel organization and new partner ecosystem. To create an effective action plan, the new leader must assess the current state of the channel program, including its partner network, capabilities, processes, and infrastructure. In this report, we outline a channel marketing leader’s key activities for the first 90 days in the role and reference relevant Forrester research to ease the transition.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.