Five Steps For Defining Your Ideal Revenue Enablement Function

Revenue enablement has subsumed sales enablement as a crucial discipline — and named function — within most B2B growth engines. This is due to a confluence of trends: the broader application of enablement best practices to additional customer-facing roles; the change management expertise that many enablement leaders brought to pandemic-era sea changes in how sales teams evolved, and the growing complexity of buyer/seller relationships. In this report, we provide step-by-step guidance for defining precisely what your revenue enablement team should — and should not — include in its remit.